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Leadership

At DWA Healthcare Communications Group, we value intelligence. Our teams are recognized for the ability to translate strategy into real results. We achieve this success by employing industry-recognized management principles under the leadership of an executive team of healthcare education professionals. Together, our team delivers the intelligence to help our clients succeed.




Deborah B. Wood

President and CEO
DWA Healthcare Communications Group

Deborah Wood photoDeborah B. Wood, MFA, is President and Chief Executive Officer of DWA Healthcare Communications Group. Her leadership guides the organization toward success, every day. With more than 15 years of experience in healthcare education and communications, Ms. Wood is highly recognized by peers and industry alike, including earning the ranking of Top 25 Women-Owned Businesses in Indiana. She focuses on setting the direction of the corporation, ensuring that each company exhibits corporate values, delivers on its individual goals, and provides superior consult and services to all customers and audiences.

Ms. Wood strives to create a positive and rewarding work environment in which all employees share the same opportunities to learn and grow professionally and be recognized for their achievements. Her positive management style and business successes are manifested through the company’s 100+ employees and 25+ clients worldwide. She is a certified Lean Six Sigma Yellow Belt.


Monica Nelson

Chief Financial Officer, DWA Corporate Services

Monica NelsonMonica Nelson is Director of Finance and Chief Financial Officer. Ms. Nelson is a certified public accountant and a member of the Indiana CPA Society. She has several years of accounting experience in public accounting and industry. Monica received her bachelor's degree in Accounting from Indiana University, Bloomington, where she graduated with high distinction.


Leslie Doane

Senior Director, Human Resources
Head of Compliance
DWA Corporate Services

Leslie DoaneLeslie Doane joined DWA Healthcare Communications Group in 2002, and she has been an integral part of the human resources team ever since, sharing her expertise in development and training. Prior to joining the company, she worked in the private education sector. Ms. Doane has a bachelor's degree from Bowling Green State University and a Certificate of Human Resource Management from Indianapolis University-Purdue University at Indianapolis. She is certified by the Human Resource Certification Institute (HRCI) as a Professional in Human Resources (PHR) and is a member of the Society for Human Resource Management.



ServicePoint Solutions Team

Bill Brooks

Vice President, ServicePoint Solutions
A Division of DWA Healthcare Communications Group

Bill BrooksBill Brooks is Vice President of ServicePoint Solutions, a division of DWA Healthcare Communications Group. Mr. Brooks joined DWA in 2000 and shares over 30 years of leadership and management experience from both the public and private sectors. He is certified as a project manager and acquisition professional at the highest level within the Department of Defense and is a member of the Project Management Institute (PMI). His project management experience includes large technology, corporate acquisition, and business development projects.

Prior to DWA, Bill was an officer in the United States Air Force and in the private sector led a variety of business units primarily in the commercial printing and insurance industries He is a Fellow of the Life Management Institute and holds a master's degree in Systems Management from the University of Southern California. He is a certified Lean Six Sigma Yellow Belt.


Debbie Routh

Senior Manager, Multimedia and Design Services Department

Debbie RouthDebbie Routh is Senior Manager of the Multimedia and Design Services Department. Ms. Routh joined DWA Healthcare Communications Group in March 2005, bringing with her 12 years of account management and business consulting experience. Currently, she manages a staff of visual design and multimedia experts. Ms. Routh is a certified Lean Six Sigma Green Belt and is a member of the Project Management Institute. Her experience in the industry includes extensive knowledge of the FDA approval process, direct-to-consumer and healthcare professional marketing strategies, and product branding guidelines. Debbie earned her bachelor's degree from Indiana University.


Becky Crumley

Director of Project Support Services

Becky CrumleyBecky Crumley is Director of Project Support Services. Ms. Crumley joined DWA Healthcare Communications Group in April 2000, during which time she has served as a Senior Account Manager focusing on the management of both domestic and international medical education programs for various pharmaceutical companies. She has more than 10 years of experience working in the pharmaceutical industry. Ms. Crumley’s most recent role has been to integrate her expertise in interpersonal relationships and strategy into our project management and meeting planning teams by effectively training and mentoring individuals on all aspects including industry compliance and internal processes and procedures to ensure high quality and accurate implementation.

Her previous experience includes working as an account manager for a logistical meeting planning firm focusing on the healthcare industry, providing direction and management for meetings ranging from 25 to 3000 people. Ms. Crumley earned a bachelor’s degree from Purdue University in hospitality management. She is a certified Lean Six Sigma Yellow Belt.


Melanie Ball

Manager of Copyediting Services

Melanie BallMelanie Ball is Manager of Copyediting Services. She joined the Copyediting Services Department in 2000. Ms. Ball oversees an editing team that is responsible for maintaining the consistency, accuracy, and professionalism of all corporate documents and program deliverables. She has helped develop and train staff on editorial policies, established a house editorial style based on AMA guidelines, and developed customized templates for use in a wide variety of programs.

Ms. Ball created the original DWA Manual of Style, a comprehensive in-house style guide, and she has helped create and maintain the DWA Branding Style Guide, which details corporate branding standards. She has developed How-to-Edit guidelines for various deliverables as well as The Editor’s Handbook on how to edit all company documents to assist the training of new editors. She worked with a corporate trainer to develop an in-house Business Writing and Grammar Workshop and helped develop an E-mail Etiquette training seminar for all staff. Ms. Ball has been instrumental in developing the Proofing, Editing, Content, and Accuracy (PECA) process, which is the company’s internal quality assurance and routing process that ensures all deliverables are sent to the appropriate quality assurance checks and approved in a timely manner.


Matthew Ray

Manager of Information Systems Services

Matthew RayMatthew Ray is Manager of Information Systems Services. He has worked in the IT industry for more than one decade providing a range of professional services that leverages Web-based technology to develop custom data extraction and processing applications. Mr. Ray has a keen sense of business process with a focus on automation. He is responsible for management of the data analysis and development team as well as custom software/Web site development. Mr. Ray also has been instrumental in the evolution of the company's project and quality management methodologies through Project Management Institute and Lean Six Sigma trainings. He is certified on many development platforms and methodologies and is considered an expert in such Web-based technologies as PHP, ASP, .NET, SQL, and MySQL.


Jennifer Sargent

Senior Manager of the Office of Lean Six Sigma
Corporate Six Sigma Black Belt

Jennifer Sargent brings 15 years of experience in project management and leadership to the DWA Healthcare Communications Group. As the corporate Six Sigma Black Belt and Senior Manager of the Office of Lean Six Sigma, a department within ServicePoint Solutions, Ms. Sargent is responsible for identifying and coordinating strategic implementations for process improvement projects within the company with a goal to increase customer satisfaction and business productivity.

Ms. Sargent joined the company in 2001, serving as Account Manager for various pharmaceutical clients, and she advanced quickly to Senior Account Manager and Senior Manager of Marketing Services. In her current position, she provides her expertise in the coordination and execution of Lean Six Sigma methods across all facets of the organization. Ms. Sargent earned a bachelor’s degree from Ball State University in Marketing.




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