Marketing, Advertising, and Program Recruitment

• Marketing Analytics
• Promotion and Advertising
• Market Research

Specific services include: geographic analysis to determine target program locations; multilayered segmentation and recruitment; and MedMetrics tactical outcomes measurement, including association analytics, KOL Profiler, and promotional metrics.

This department fosters an environment that supports innovation, individual contribution, and team commitment. Our consultative and cooperative teamwork is valued and integrated into most projects as a way to deliver better value, measurable outcomes, and actionable results to our clients.

Market Strategy Experience

• Advanced reporting
• Attendee recruitment
• Customer relationship management with our proprietary database
• Data analysis
• Data acquisition
• Geographic mapping
• Association analytics
• Program advertisement
• Patient and HCP recruitment
• Research design and analysis

Market Research Qualitative and Quantitative Experience

• Qualitative: in-depth interviewing and focus group facilitation
• Quantitative: direct mail, automated fax server, and online research
• Unique strengths include mass tabulation and data entry capabilities and open-ended response verification

Market Research Reports and Presentation Experience

• Analysis and reporting of qualitative and quantitative research, including top-line executive summaries, full written reports, and aggregate reports
• Unique strengths include customized in-depth visual and written representation of data analysis, graphic design, and layout
• Reported research findings for over 1000 projects in more than 10 therapeutic areas

Market Analytics Experience

• Tactical outcomes measurement, both historical and predictive, with unique strengths in tracking and analysis of unlimited brand or disease state-specific data via proprietary customer relationship management application
• Association analytics with metrics that identify and measure behavior of healthcare professionals who are members of national associations or have attended specific national association meetings; predictions for future interventions and investment allocation; analysis of more than 36 national associations
• Promotional metrics for tracking healthcare professionals to measure effectiveness of interventions; advanced analysis through customer relationship management application regarding brand-specific components such as target specialty/specialties and segment(s); experience with metrics for drugs in all phases of the product life cycles in various therapeutic areas; tracking of interventions such as direct mail, live programs, audioconferences, Web conferences, and sales representative detail frequency
• KOL Profiler, which is a method of identifying national, emerging, and local/regional thought leaders for purposes of relationship building, speakers’ bureaus, advisory boards, expert panels, etc; comprehensive profiles, depth, and breadth of research, including full activity citations and online user interface; conducted research on over 17,000 healthcare professionals, followed by detailed research on smaller target groups; profiled healthcare professional industry activity, including speaking engagements, publications, and clinical trials over the past five years

Promotion and Advertising

• Development of marketing strategy
• Budget/city selection
• Marketing plan implementation
• Results analysis
• Design and layout for optimal results
• Timeline/deadline development and management
• Vendor management
• Supervision of fulfillment and mailing